Developing successful food products depends on the industry's ability to incorporate the 'voice of the consumer' into the product development process. Monitoring the changing needs and wants of the consumer could mean the difference between a product winning or failing in an ever competitive marketplace.
Sensory Food Network Ireland has the expertise and capability to apply both qualitative and quantitative research methods to gain insight into consumer behaviour. Consumer research can be conducted with consumers at any of the network partners facilities throughout Ireland, at home (home-use test), or online, depending on the objective of your study. The network offers advice and support services to food and beverage companies on a range of consumer research methods:
- Consumer panels
- Online surveys
- Focus groups
- In-depth interviews
Feel free to contact us for further information on our consumer research services.